I broke into the advertising industry in 1996 and worked my way from copywriter to public relations manager and eventually to business developer. Somewhere during that time I moonlighted as a columnist for ESPN.com. In 2007, I won the National Football League's "Pitch Us Your Idea For The Best Super Bowl Commercial" contest. My concept was turned into a commercial that aired during the Super Bowl XLI telecast. After achieving Super Bowl glory, I left the agency world to join a bank holding company in Maine as vice president of marketing.
In 2009, I relocated to Raleigh, North Carolina. I spend my days working a full-time job with an engineering firm, contributing to the FearLess Revolution, playing music with my band, dreaming up ways to improve business models, advocating for more enlightened consumerism, and enjoying every moment with my wife and two young children.
Follow Gino: @GinoBona
Gino's winning NFL pitch and TV spot