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FearLess Revolution is dedicated to catalyzing conversations in health and sustainability, and exploring new, more meaningful relationships between people, brands and culture. More info.

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Gino Bona broke into the advertising industry in 1996 and worked his way from copywriter to public relations manager and eventually to business developer. Somewhere during that time he moonlighted as a columnist for In 2007, he won the National Football League's "Pitch Us Your Idea For The Best Super Bowl Commercial" contest. His concept was turned into a commercial that aired during the Super Bowl XLI telecast. After achieving Super Bowl glory, he left the agency world to join a bank holding company in Maine as vice president of marketing.

In 2009, Gino relocated to Raleigh, North Carolina. He spends his days working a full-time job with an engineering firm, contributing to the FearLess Revolution, playing music with his band, dreaming up ways to improve business models, advocating for more enlightened consumerism, and enjoying every moment with his wife and two young children.

Follow Gino: @GinoBona

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Gino's winning NFL pitch and TV spot