The moment everybody in the GMO battle has been waiting for. Whole Foods has decided to support California Prop. 37. This Prop will require the labeling of GMOs (Genetically Modified Organisms) in California. And because of the size of the Californian market it will have implications for the entire country. Most of what Whole Foods sells is not organic and so much of it contains GMOs. What to many would seem like a no-brainer for Whole Foods is actually a monumental decision so there is surely a lot of hand wringing in Austin going on. But I believe that it was the only decision they could make if they hoped to stay on mission and continue to be the brand that Americans trust most on food and food issues. Below is how they described their decision and some of their concerns with the fine print of Prop. 37:

Whole Foods Market supports California’s Proposition 37 requiring mandatory labeling of genetically engineered foods by January 1, 2014 because it has long believed its customers have the right to know how their food is produced. However, the company has some reservations with the bill as drafted and hopes several issues can be addressed in the implementation phase should voters approve the measure, including:

1. The use of 0.5% of the total weight as the upper limit for processed foods that contain one or more genetically engineered ingredients to be exempted from labeling is inconsistent with the long-established international labeling standard of 0.9%.

1. The people of California’s best interests will not be properly represented as the enforcement of Proposition 37 will not be handled in partnership with the California Attorney General’s Office to ensure objective guidance and impartial oversight, but instead by private plaintiff attorneys pursuing civil litigation.

Because of the inconsistency in thresholds and the lack of Attorney General oversight, manufacturers could be compelled to label products with “May be Partially Produced with Genetic Engineering” even if it is not the case to avoid costly litigation and protect themselves. This could result in consumers receiving inaccurate information, which is contrary to the intent of the bill itself.

Additionally, Whole Foods Market is encouraged by the parallel effort in Washington State with their proposed Initiative Measure No. 522 as it already addresses some of the concerns of California’s Proposition 37. These two state initiatives could possibly lead to a broader effort to create one federal standard on labeling of genetically engineered foods similar to how the National Organic Standards were formed. One set of rules and uniform support of a consumer’s right to know would ultimately be in the best interest of all.

Learn more at California Right To Know.