Thursday, December 2, 2010 at 5:37PM |
37 Comments
The Cottage | in
Design,
Marketing We're working on a logo project and need your help finalizing the design. The Campaign for a Commercial-Free Childhood needs a logo for Screen-Free Week. Schools around the world are participating to encourage families to turn off all screens (TV, computer, mobile devices, etc) and engage in screen-free activities with kids for one whole week.
Please review the following logos and vote for your favorites below.

One:


Two:


Three:


Four:


Five:


Six:


Seven:


Eight:


Vote below for your favorite logos (up to 3). We'll announce the winner soon!

Reader Comments (37)
#2 gets the point across most effectively: Family spending time together and devices unplugged. #1 is something you'd see on television during a PSA about energy. #3 is an indie film festival logo. The others don't effectively convey the message IMO.
I like 6 the best, but not sure if people will quickly get it ,,,
I'm really digging 2 also. It's not what i would have expected to like but it's got a positivity and the type could be used alone as well.
I feel like #6 is the most elegant, simple, and smart choice. As well, #4 is compelling in a visual/socio-political way (I thought Banksy on first view), but I feel like it's a bit too edgy for the audience...still well done.
#2 tells a nice story but feels more illustrative than logo-ish; I agree the type alone could work. (The bipedal dog is a bit curious.)
I thought #8 does a good job suggesting the animation (and sound) of someone turning the tv off.
Alex's dad's design was perfect.
Or what about a happy kid and a sun?
2 seems to be trying to do a little too much all at the same time. I can see the type working on its own but I can't see the whole thing working if it had to be reduced much. I also like the way that 8 conveys the action of turning off the TV. It'll get my vote.
I like #1, the plug is free!
Hmmm...don't really like any of them. Too late for any more?
1 makes the plug seem like a desirable thing and like what you're trying to sell.
2 while I like the sentiment and unplugged cord and font, the pics are just too '50s and culturally "white" for it to relate to a wider audience.
3 does nothing for me.
4 is clever and striking, but Halloweenish in feel.
5's empty TV makes me feel like something will be missing when it's off, which I don't feel!
6 is not clear enough for the cause.
7's busy, but not bad. Very political, though.
8 is vague--turning on or off? "Kids these days" don't know that audio/visual reference with digital TVs, so it's for their parents/granddparents. Also, the TV is so central, and there's no hint of what life would be like without it.
None of them are killing me. Four hits me because that's how I feel about TV and gaming. But it's not what my children feel. Recently, my son lost his computer privileges due to lost/late homework. He was livid. But when he settled down, he very much enjoyed his time with me. So I have to go with six or two. Remaining positive is always the best course if at all possible.
8 โ outside of Alex's Pop's logo, it's the one that accomplishes the objective "to turn off all screens". The pitfalls avoided were... It didn't go after electricity cues โ not all screens use it. It didn't acknowledge the 'hands off your screen idea' โ some of the screen symbolism used in others were simply a passive screen. And, it also avoided being lumped into one category of screen.
#4 Killer. Just change the color to make it positive.
I was going to vote for #2, but then I realized it doesn't represent all types of families so I went with #1 even though I don't like it as much
1 solid design, friendly inviting colors (socket great idea)
2 to much of a family vibe (to limited to a certain group) every family isnt like that
3 the organic approach doesnt seem to work for this situation
4 great concept however crows have a negative connotation (seems too dismal)
5 nice color just dont get the hands " hands free"
6 gives an idea feel
7 great concept & design could have stronger color choice
8 little to simple
Mr and Mrs. Cordless and their kids (and dog)... Nice!
wait...so this is about screen free week...not save energy week. screens today arent contained only to plugs. these windows we seem to peer into aimlessly all, everyday are everywhere...and more and more they arent plugged in. so I think the directions that are about what is or isnt inside the box...are more on point.
#1 is kinda nice, i like how there is a happy face made from the unused plug. the typography is better in other choices though..
#2 has great typography, maybe its a little too busy with the family included. but i do like the style of illustration and the mood the family gives.
#3 doesn't really address the topic at all..? maybe if it was RGB? instead of YGB..?
#4 is cool, but maybe too detailed, and dark/moody.
#5 has great color, and typography.. the hands and box don't really drive the screen free idea home though.. they make me think "wow! a box!"
#6 has a visibility problem with yellow on a white background.. its lacking contrast. but its an inventive way to show a positive way to "power off"
#7 is not visually appealing enough.. (sorry) it reminds me of clip art.
#8 has a great little white mark representing the "zpfff" of the TV screen shutting off. i don't understand though, why the word "FREE" is lower.. the offset magenta and cyan around the black screen seem to illustrate print.. and the colors of text below are randomly colorful without an offset.. curious...
tough choice here.
i'm disapointed that mine didn't make it.. :(
mirindir.com/screenfreeweek
Thanks for the feedback, everybody. But please keep it constructive. A comment that says somebody else's work is "dumb" or "boring" isn't helpful and will probably be deleted. Thanks.
#2 is my top pick. I really like the type treatment in #2, it is clever and playful. I think it could be used by itself and it could run alongside a visual of what "screen free" covers. We are all quick to think of turning off the TV, but computers, gaming devices and hand-held devices often slip off our radar.
Someone mentioned that the plug/socket graphic might be limited. All screens need electricity, and most of them use a plug or recharging device (batteries get too costly.)
#1 was my second pick.
#5 is great. hands-off, screen flying away, gets the point across in a positive manner & hits on all levels. you don't even need to read the text to get what it's trying to communicate & can become a stand alone logo. color is great too.
#8 also has a nice symbolism of multiple screens, which we all have.
i struggled with incorporating not only the tv, but also a monitor or mobile device. i really expected to be blown away by the finalists but i'm rather disappointed. would love to see the others that didn't make the 'final 8'.
#8 is my fave and clearly states the objective but I don't feel that any of these, aside from #2 are addressing the benefit of this "event"; family time. But, #2 is too literal and would never "read" in a small size - it's not "logo" enough.
I would like to vote, but I can't because I turned off my screen... jk I like #2 because it speaks to the family part of the event. However, this logo may not work well if downsized too much.
The most important thing is to demonstrate the positive effects of being screen free. It's difficult to convey that without showing a screen, but showing a screen runds the risk of feeling negative or undermining the message ("Don't think about TV" makes you think about TV).
The best message is the happily unplugged family. Perhaps there is a way to simplify it a bit?