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Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.

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Unlocking Your Personal Vision

What is your vision? And what steps do you have to take to bring that vision into reality? Alex Bogusky welcomes the UFUSE Creative Management team to the Cottage. They discuss Alex's recent experience with the UFUSE process, and offer some awesome tips to better steer your career (and your life!).

 

Reader Comments (7)

An underlying divine discontent beckons greatness!


Blessings

January 26, 2011 | Unregistered CommenterIN-B-TWEEN

Alex, I want to thank you for starting CP+B, which eventually hired Evan Fry and Noah Clark, who later stared V&S which started Squirrel Fight which has literally given me new life, which got me to follow my passion, which lead me to Fearless and then to this video. The circle is complete. Thank you, thank you, thank you.

January 28, 2011 | Unregistered Commenterjake

Hey Jake, Glad you dug the video and also a big fan of what V&S are up to. If you ever want to discuss what we do or hear more about what we're up to at UFUSE, check out the site (ufuse.com) or feel free to email me at rdemato@ufuse.com. Hope all is well! Richard

February 14, 2011 | Unregistered CommenterRichard

You know what - UFUSE hit it on the head, "To dare is to lose one's footing momentarily. Not to dare is to lose one's self."

As a creative brand strategist for nearly a decade I have found myself losing my footing time and time again as I get lost in the development of "other people's" vision and not mine. A couple years ago my partner and I put ourselves through several brand sessions to focus on our own vision to develop theGORILLAunderground - which is a ballsy new take on what a social engagement platform could look like. It will completely shift how brands and consumers interact - but that didn't come until we actually focused on our vision.

With that being said, UFUSE is right on. Without vision there is no direction. Thanks Alex and UFUSE for this session!

March 28, 2011 | Unregistered Commenterbillyb

You know what - UFUSE hit it on the head, "To dare is to lose one's footing momentarily. Not to dare is to lose one's self."

As a creative brand strategist for nearly a decade I have found myself losing my footing time and time again as I get lost in the development of "other people's" vision and not mine. A couple years ago my partner and I put ourselves through several brand sessions to focus on our own vision to develop theGORILLAunderground - which is a ballsy new take on what a social engagement platform could look like. It will completely shift how brands and consumers interact - but that didn't come until we actually focused on our vision.

With that being said, UFUSE is right on. Without vision there is no direction. Thanks Alex and UFUSE for this session!

March 28, 2011 | Unregistered Commenterbillyb

Thank you for making this show. It's truthfully awesome.

April 3, 2011 | Unregistered CommenterHeather Locke

What a commitment to openness...as usual. Thanks for sharing this and introducing everyone to UFUSE.

I was particularly interested to hear about your "reduction in cylinders." It's important to slow down, I think, when asking these kinds of questions and considering their impact.

May 31, 2011 | Unregistered CommenterPaul Davidson

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