Friday, October 14, 2011 at 10:59AM | 16 Comments tagged The Cottage | in Business, Consumer Power, Current Events
The Cottage | in Business, Consumer Power, Current Events The Ben & Jerry's Double Dip of Awesomeness
Back in October of last year, we launched a project to update the Consumer Bill of Rights and we asked for ideas and feedback. Six months later, we unveiled the Conscious Consumer Bill Of Rights. We updated the list of information needed to make an informed choice to include knowledge of a corporation's “political activity.”
It is with this in mind that we give a big thumbs up to Ben & Jerry’s in their recent show of support for #occupywallstreet. Not only are they courageous in their support, but they went on to make transparent all political giving and lobbying. As far as we know, they are the only large company to make this a regular practice. Did you know that AT&T is a large donor to Tea Party candidates? Probably not because they don’t like to make such things public. They know some people might find that fact even more annoying than all of the dropped calls on their iPhones.
I’m sure a lot of people would find Ben & Jerry’s support for a Constitutional amendment to limit corporate spending in elections annoying, too. But they make it public anyway because they respect their customers enough to tell them what kind of company they are. And they want you to know where some of your money is going when you spend it on their ice cream. AT&T apparently doesn’t think you have a right to know where your money might be spent. And in some ways they may be right. Unless we ask for our rights, we won’t get them. That's the bad news.
The good news is that brands like Ben & Jerry's still open our eyes to what we should expect. In honor of Ben & Jerry’s double dip of FearLess-like corporate responsibility, we are having a little contest to see who can come up with the best flavor and recipe for an Occupy-themed ice cream. The best idea gets a FearLessLoveMore t-shirt.
Here are a couple of ideas to get you going:
Trickle Treat. You pay for the whole pint, but you only get to eat what drips over the edge. Scary!
1% Nutty. Pure vanilla with every kind of nut. Have one bite and you want all the ice cream the world has ever produced.
OK, now put on your Ice Cream Thinking Cap and submit your Occupy-themed flavor in the Comments section for this post!
Update: Vote for your favorite flavor ideas here!
Friday, October 14, 2011 at 10:59AM | 16 Comments
Reader Comments (16)
Hmmm......
IMF Implosion. A light and whipped meringue of Divinty bits and Gold (toffee) that falls to a dense tasty mess when you scoop it.
The 99% Solution. (Still a work in progress) Every pint will be individually different yet delicious.
Blessings
Occuper des Champs Elysée -
Rich French Vanilla with White Wine as a token offering to Louis XIV...
Ciafouti-flavored Truffles wrapped in crepes...in a nod to the upper-crust of society.
Once-crushed Black Walnuts...sun-smoked, and strong enough flavor to be the most powerful ingredient in the mix.
Let them eat ice-cream!
A decadent ice-cream that tastes like cake in honor of Marie Antoinette famous phrase before the French Revolution.
Occupy Tatooine -
Buttermilk ice cream with a tanned hue, in an ode to the desert landscape of the planet.
Rich caramel drops with a sweet orange coating...in a nod to Jabba's palace, and the two suns orbited by the planet.
Chocolate cream-filled stars...for the hero who will grow to lead his planet toward triumph over the evil Empire.
Occupy Walnut Street?
OccuPie Wallnut Street - delicious mix of walnuts, pie crust and the tears of the oppressed majority.
chocofy walnut st.
Greedy Monkey - Banana Ice Cream with more Fudge Chunks & Walnuts than you really need
Occu-pie Walnut. It's an apple pie ice cream with walnuts...because protesting is as American as apple pie, (and you can do whatever you want with the word walnuts.)
Food for thought...
http://en.wikipedia.org/wiki/Ben_%26_Jerry's
"Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate...."
Embracing #OWS, a movement calling to attention the dire need for monetary reform, with the goal of boosting brand equity... hmmm. I'm feeling a gut check on this and I'm not so quick to raise my thumbs.
Even if their intentions are good, the so called 'support' of B&J will last only so long as its safe to do so under the watchful eye of the parent - as long as the S doesn't really hit the fan and it's good for business.
is the Fear-Less using this contest to then propose B&J the new flavor? and all we'll get is a branded Fear-Less T-shirt?
Name:
100% America
Ingredients:
99% Swirl mix of Strawberry, Vanilla, Blueberry ice cream (red, white & blue)
1% Nuts
Financial Fudge Crunch
WallStreet OccuPie
Where's The Cookie Dough - 99 percent vanilla ice cream. 1 percent dough. Leaves you feeling less than satisfied.
Greedy Gravy. A pint of everything and nothing at all.
Blessings