Back in October of last year, we launched a project to update the Consumer Bill of Rights and we asked for ideas and feedback. Six months later, we unveiled the Conscious Consumer Bill Of Rights. We updated the list of information needed to make an informed choice to include knowledge of a corporation's “political activity.”
It is with this in mind that we give a big thumbs up to Ben & Jerry’s in their recent show of support for #occupywallstreet. Not only are they courageous in their support, but they went on to make transparent all political giving and lobbying. As far as we know, they are the only large company to make this a regular practice. Did you know that AT&T is a large donor to Tea Party candidates? Probably not because they don’t like to make such things public. They know some people might find that fact even more annoying than all of the dropped calls on their iPhones.
I’m sure a lot of people would find Ben & Jerry’s support for a Constitutional amendment to limit corporate spending in elections annoying, too. But they make it public anyway because they respect their customers enough to tell them what kind of company they are. And they want you to know where some of your money is going when you spend it on their ice cream. AT&T apparently doesn’t think you have a right to know where your money might be spent. And in some ways they may be right. Unless we ask for our rights, we won’t get them. That's the bad news.
The good news is that brands like Ben & Jerry's still open our eyes to what we should expect. In honor of Ben & Jerry’s double dip of FearLess-like corporate responsibility, we are having a little contest to see who can come up with the best flavor and recipe for an Occupy-themed ice cream. The best idea gets a FearLessLoveMore t-shirt.
Here are a couple of ideas to get you going:
Trickle Treat. You pay for the whole pint, but you only get to eat what drips over the edge. Scary!
1% Nutty. Pure vanilla with every kind of nut. Have one bite and you want all the ice cream the world has ever produced.
OK, now put on your Ice Cream Thinking Cap and submit your Occupy-themed flavor in the Comments section for this post!