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Entries in Robin Cangie (17)

Fearless Brands: Ben & Jerry’s Embraces Business as a Force for Good

Fearless Brands is a column dedicated to identifying and celebrating brands that are taking a stand, challenging the status quo, and working to build a better future. In other words, brands acting fearlessly. This is not a sponsored column, and brands do not pay to appear here. Do you know a fearless brand? Send submissions to rcangie@gmail.com.


When it comes to socially responsible brands, Vermont-based Ben & Jerry’s has long been a poster-child. They strive for a sustainable supply chain and have found a way to convert dairy waste into energy. In October 2012, they officially became a certified B-corp. During the recent election season, they spoke out for transparency in corporate political donations.
 
Now, they’re joining the GMO fray, with a recent news release stating the company’s support for GMO labeling.

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Fearless Brands: Dr. Bronner's and the Purpose-Driven Company

Fearless Brands is a column dedicated to identifying and celebrating brands that are taking a stand, challenging the status quo, and working to build a better future. In other words, brands acting fearlessly. This is not a sponsored column, and brands do not pay to appear here. Do you know a fearless brand? Send submissions to rcangie@gmail.com


Emanuel Bronner was a traveling philosopher and master soapmaker who became a businessman somewhat by accident. A third-generation Jewish soapmaker who fled from Nazi Germany to Milwaukie, WI, in 1929, he consulted for American soap companies and traveled from state to state preaching a solution for world peace known as the Moral ABC, passing out free bottles of soap to the crowds.

Somewhere along the way, he realized that his soaps were a bigger draw than his words, so he began printing messages from the Moral ABC on the labels and selling them. Thus Dr. Bronner's Magic Soaps was born.

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Fearless Brands: 37signals

Fearless Brands is a new column dedicated to identifying and celebrating brands that are taking a stand, challenging the status quo, and working to build a better future. In other words, brands acting fearlessly. This is not a sponsored column, and brands do not pay to appear here. Do you know a fearless brand? Send submissions to rcangie@gmail.com.


Jason Fried isn’t your average tech CEO. Unlike many of his peers, this best-selling author and TEDx alum (check out his talk above - it's worth watching) doesn’t worry too much about things like venture funding, IPOs, and exit strategies.

But then, 37signals, the firm he co-founded in 1999, isn’t your average tech company, either. Its CEO espouses slow business rather than rapid growth. The company has just 35 employees, though its revenue could support far more. And every summer, the entire company works only four days per week. Fried’s reasoning? “There are very few things that can’t wait till Monday.”

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Fearless Brands: Patagonia

Fearless Brands is a new column dedicated to identifying and celebrating brands that are taking a stand, challenging the status quo, and working to build a better future. In other words, brands acting fearlessly. This is not a sponsored column, and brands do not pay to appear here. Do you know a fearless brand? Send submissions to rcangie@gmail.com. 


Last holiday season, Patagonia made waves with a campaign that encouraged consumers to buy less. That’s right, a company actually spent precious marketing dollars to convince you not to buy its products, including an ad in the New York Times on Black Friday 2011 instructing consumers, "Don't buy this jacket."

This year, they're following it up with the Common Threads Initiative, described by Patagonia as "a partnership between Patagonia and our customers to reduce consumption and give our planet's vital resources a rest." Reverse psychology? Perhaps. Patagonia’s financials are looking pretty good these days, but maybe it just goes to show that you can build a strong brand and a healthy company around something bigger than a profit motive.

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Meatless Monday: Broccoli and Parmesan Soup

FearLess editor Robin Cangie submitted today's Meatless Monday recipe via Stone Soup:

This would also work well with frozen broccoli. For a vegan version, skip the cheese and serve with a sprinkling of lightly toasted pinenuts or almonds.

If you don’t have a stick blender, feel free to serve as a chunky soup. Or use a regular blender of food processor – just be very careful when pureeing the hot soup.

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