This makes me so happy. An absolutely brilliant idea. Funny how we all expected computers would bring about less use of paper but it didn't happen. Maybe we just needed a new file format. Can a Power Point file that is only visible if you are outside be far behind?

Jake Nickell, co-founder of the innovative t-shirt company Threadless, joins Alex Bogusky at the FearLess Cottage to share his story about taking a 'cool idea' and building it into one of today's fastest growing companies.

He also announces their newest endeavor, Threadless Causes (beta expected Dec. 2010), and gives us a sneak peak! Everybody here at FearLess is really excited about the potential this has to create one new, great big, powerful community by joining the best of both the cause community and the design community.

Patagonia CEO		Bag the Plastics!		Bikes Belong

A few months ago, I tweeted that I wanted an introduction to Jake Nickell, the co-founder of Threadless.com. Threadless, as most of you know, is an online t-shirt phenomenon that practically invented the space that we now refer to as crowd sourcing. That might be a slight overstatement, but they certainly got into it before it even had a name. And they have done it with great class and respect for their vibrant, international community.

Well, the Twitterverse came through with an introduction (thanks, tweeps!). In a matter of a few hours, we were connected and soon after that, we were sitting down to lunch. Jake is everything you could hope he would be. Cool, smart, talented and a little shy.

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Published with permission of Houman Pirdavari:

On Nov 16, 2010, at 2:00 PM, Houman Pirdavari wrote:

Hey Alex,

Your site fearlessrevolution.com seems to celebrate alternative branding approaches, I have a recent little story of my own that might interest you.

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There is something so striking about art moving into a new environment. Out of the gallery and into the commons. To nurture us and the sea. In ten thousand years I'd love to be around to hear the explanations that future archaeologists provide for this one.

Artist: Jason deCaires Taylor

The GMO rap is probably not going to be seen at the Grammys this year. And MC Adams might not have captured the freshest beat but he did somehow capture a lot of the GMO story in a short little package. It will take all types of delivery for people to decide to get educated on this issue so I'm a fan of the approach.

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Alex Bogusky welcomes Patagonia CEO Casey Sheahan and his lovely wife Tara to the FearLess Cottage. We learn how Patagonia goes about their mission to "build the best product, cause no unnecessary harm, and to use business to inspire and implement solutions to the environmental crisis."

It's fascinating how social responsibility and radical transparency (see The Footprint Chronicles) have become key parts of Patagonia's business success. Their consumers are engaged with the brand, and corporations like Walmart are following their lead.

(Please excuse the audio in the first two minutes; it gets better!)

Additional Links: 1% for the Planet | @patagonia

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Alex Bogusky welcomes director/producer Suzan Beraza and actor Jeb Berrier to the Cottage to talk about their new documentary film, Bag It! It's hard to deny the fact that plastic has invaded every nook and cranny of our collective lives. But in educating ourselves and being more conscientiousness, there is hope.

More FearLess Revolution

GoodGuide		Marketing to Kids		Electric Vehicles

Daniel Epstein and Tyler Hartung, founders of the Unreasonable Institute, discuss the progressive business ventures being incubated and accelerated at the Institute.

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
-George Bernard Shaw, Maxims for Revolutionists

When I first wrote this, it was to paraphrase and capture the most often asked questions I recieve from college graduates. Gawker ran it with a headline to the effect of, "Advertising douche bag interviews himself." Gotta love those guys. Lately, I find myself forced to take my own advice as I enter a second career and once again define my own personal success. So perhaps Gawker was just seeing into the future. Because I'm definitely having this conversation with myself. Damn. This shit is hard! Below is the post as it ran a year ago:

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