Well, it's official: I'm out of touch with mainstream America. My palate is too refined. My style is too exotic. In all likelihood, I'm an elitist.
That's because I know what an avocado is.
Subway, America's fast-food sandwich behemoth, recently introduced avocado paste to their assembly line of toppings. They also launched a national advertising campaign that not only introduces their new spread, but actually introduces an avocado.
"Avocados are a super-creamy superfood that really ups the flavor ante. Breakfast, lunch or dinner, avocados make any sub taste even better! So grab the green today before it's gone."
My ears couldn't believe the radio voice-over guy. I immediately Googled "Subway avocado" and found a news story where Subway's marketing chief boldly claims to "help avocado go mainstream."
Um, I think guacamole already did that.
Perhaps we need to debate the necessary requirements for a fruit to officially garner mainstream status. But one glaring defense that avocados are mainstream is that 53.5 million pounds of Hass avocados were consumed nationwide during last year's Super Bowl telecast. That's enough to cover a football field more than 20 feet thick of those never-before-seen fruits.
Further proof lies in the actions of my four-year-old son, Quentin. He's your typical young boy. He has the attention span of an over-caffeinated goldfish and his concerns begin and end with his Matchbox collection.
Quentin and I went grocery shopping over the weekend. I asked Quentin to show me where the avocados were located. He ran around the produce section until he came upon a pile of mesh bags full of avocados. Not bad for a kid who dresses himself with his clothes on backwards like he's an honorary member of the rap duo Kris Kross.
So how could a sandwich company with 22,000 locations across the United States honestly think they need to explain what an avocado is to their audience? Either we should be insulted or I'm going through my own "Obama Arugula Moment."
Let me conclude by telling you that avocados are so much more than the goodness that goes into guacamole. Avocados have the highest protein content of any fruit. They contain more potassium than bananas. And they contain over 80 mcg of lutein, an important nutrient for healthy eyes.
Simply put, avocados are awesome. And if they're not already considered to be mainstream, you can take it up with my personal chef.
By Gino Bona