Wednesday, November 3, 2010 at 4:31PM |
1 Comment
Alex Bogusky | in
Design,
Marketing,
Speaking,
Sustainability,
Video Alex Bogusky sits on the front porch of the FearLess Cottage to talk with Kevin Kelly of The BuzzBubble. In this first part, Alex covers his latest Fast Company interview as well as family, philosophy, and where the leading edge of advertising is going in the near future. Watch the rest of the interview below.

Part Two
Alex and Kevin keep talking triple bottom line, conscious capitalism, and designing advertising campaigns like systems. Corporate transparency... is it possible in the agency world?

Part Three
Alex and Kevin discuss what was really eating at him as he decided to exit CP+B and MDC; How the advertising industry has the potential to change its image; A stance on changing advertising to kids; and when your values shift how do you react without effecting all of those around you?

Part Four
Alex discusses how we make change in systems; empowering consumers with GoodGuide; voting with your dollars; the proliferation of peer-to-peer media; and how greenwashing could be a good thing.

Part Five
What has Alex learned from the top advertising agencies? The best in the business are making it up as they go, and that's ok!

Part Six
Alex discusses CP+B's milestones, understanding where advertising fits into the world, and he gets philosophical about 'The Ballad of Ricky Bobby.'

Wednesday, November 3, 2010 at 4:31PM |
1 Comment
Alex Bogusky | in
Design,
Marketing,
Speaking,
Sustainability,
Video
Reader Comments (1)
hello mr, bogusky, thanks for the many inspirational input ... but there is one thing, i want to comment. as you talked about the german word "schadenfreude", i want to inform you, that the full saying is "schadenfreude ist schlechte freude", which means it's NOT supposed to be a good thing. just fyi ...