Jeffrey Smith is a long-time consumer advocate on and around all things concerning genetically altered seeds and foods. About six months ago, when Jeff was a guest on our FearLess show, he and I had time to talk off set. I told him the story that my mom had been moved to eat differently after I sent her a link to one of Jeff's hour-long videos, and my dad complained to me the next time I saw him, "What did you do? I don't recognize any of the food in the fridge anymore."
We got to talking about how to reach more people, and I suggested that his hour-long video could be broken down into many shorter videos, each of which made a single point from his talk. He liked the idea and then said two things that surprised me: "Could you make them?" "Uh. Yeah, I guess," I said. Then he said, "How about tomorrow? I'll come over and spend the day."
"Sure," I said. "Crap," I thought.
With no script or much of a plan we began to mess around. Little by little, themes and concepts started to present themselves and we started to have a jam. Jeff's super pro and it was more about getting him past his internal scripts and more in touch with why he does this work to begin with: Compassion.
Editing them down to two-and-a-half minutes was a challenge. Jeffrey is an encyclopedia of knowledge on GMO, but we were doing the cliff notes here.
Kim Johnson, Isaac Karsen and Matt Wieting did an amazing job of finding the best bits to the story and cutting out the rest. Music pulled it together as it always does, and Anthony Shimkin came to our rescue on music and sound design. And when it seemed like we'd never get them done, Ana Bogusky rallied the troops.
Jeffrey's message is gaining traction with millions of concerned citizens and his plan for change is simple. Simply stop eating genetically modified food and it will be forced from the marketplace. Right now the labeling of GMOs is not required in the U.S. as it is in most of Europe. Nor is it even allowed on a voluntary basis.
So eat organic. Organic can't be certified by the USDA as organic unless it is free of GMO ingredients.
And as Jeffrey says, "Safe eating."
By Alex Bogusky
Cap the Gene Spill
The decisions we make about our food supply now will have long lasting, possibly irreversible effects.