Watch as Alex Bogusky, Rob Schuham and John Bielenberg present COMMON, and follow along with the deck below (Download PDF).
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We’re confident that benefiting people, communities, society, the environment and future generations is the new advantage in business. We’re launching the COMMON brand in support of this transition from competitive advantage to collaborative advantage.
COMMON is one part community; one part business prototyper; and one part collaborative brand. A living network of creative people rapidly prototyping dozens or hundreds of progressive businesses designed to solve social problems. Connected to a brand that’s community designed, community owned, and community directed.
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Response: Love And Prosperity For All!Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He's creating a "new capitalist brand" to help us "transition from competitive advantage to...
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