There is a long standing rumor that one morning on his daily commute advertising genius, David Ogilvy, saw a homeless man holding a sign and in a burst of inspiration David came up with a better sign. The next day David replaced the man's old sign with the new one and that man went on to become Donald Trump. Okay, I made up the Donald bit but the man is said to have increased is earnings substantially.
Well I never got to meet David Ogilvy but I do have this weird collection of homeless signs. I think I started buying them as a way to understand this unspoken conversation that occurs at intersections. A cultural conversation we're all fluent in but few of us ever really think about. In the end, the collection has become more of an excuse to pull out ten dollars and spend some time talking with somebody I wouldn't normally have an excuse to converse with.
My friends at Kids at Play found out about the collection and came out to Boulder to make a film about it. We tried our own hand at sign writing too but a very different story unfolded. I can't give it away but let's just say we didn't create any Trumps. You can check out the teaser and if you happen to be at some film festivals this year check out the whole 15 minutes.
By Alex Bogusky
Editor's Note: Check out some t-shirts we've made inspired by a couple signs we liked. The shirts are screen printed locally in Boulder, Colorado and a portion of the proceeds are donated to the Boulder Shelter for the Homeless.
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