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A number of FearLess readers have emailed us the following video from Chipotle.
It's difficult to determine the best part of the video. Is it the animation? Willie Nelson covering Coldplay? The message being presented in a non-preachy way?
Or maybe the best part is that it simply makes us smile.
Thursday, September 1, 2011 at 1:47PM | 2 Comments The Cottage | in Consumer Power, Design, Food, Marketing, Sustainability, Video, Well-Being 
Reader Comments (2)
Just ran into your piece, thanks for posting. It's a great question (I included a link to something I wrote on the same subject at our blog). I think it's because:
-Willie Nelson singing anything is haunting, but especially "The Scientist" when talking about industrial farming
-They show the entire history of agriculture in 2 minutes
-Food means more to us than we tend to consider
-Despite our technology, we know something is fundamentally wrong with the "progress" we've had the past century
So--would love to see an expansion on this question (whoever wrote it)!