Celebrities certainly have a certain power in our culture to get people to sit up and take notice. So when I was introduced to Stephanie Soechtig from Atlas films and she told me about the plan she had to create some short film content to help out on Prop37 I offered to help out. We called it is a guest CD role and I pulled in my buddy Ronny Northrop to help with the writing too. We're excited by the results and excited to have over a hundred thousand views in a short time but this little video and others like it are battling 30 million in advertising to defeat Prop37.

Celebrity power verses the power of money.

Money that poured in from Biochemical companies like Monsanto and Big Phood companies like Coca-Cola, and Pepsi. While we see incredible examples of social media's power to galvanize people in other parts of the world it may be that in our own country elections can still be bought. When it's a fair fight between ideals the democratic nature of social media helps bring the best ideals forward. In California the massive and deceptive ad spend has trimmed a 2 to 1 lead for labeling to a very tight race. 

All we have is each other so share this and any other video about Prop37 as far and wide as you can. 

Money may buy this election but as Dr. King said, "How long? Not long. Because no lie can stand forever."

In the end, the right to know what you're eating is a social issue. Today too many people know too much and the numbers of people who know too much are climbing every day. So whatever happens in California, all Monsanto and friends can really buy is some time. How long?

Not long.