Fearless Brands is a new column dedicated to identifying and celebrating brands that are taking a stand, challenging the status quo, and working to build a better future. In other words, brands acting fearlessly. This is not a sponsored column, and brands do not pay to appear here. Do you know a fearless brand? Send submissions to email@example.com.
Last holiday season, Patagonia made waves with a campaign that encouraged consumers to buy less. That’s right, a company actually spent precious marketing dollars to convince you not to buy its products, including an ad in the New York Times on Black Friday 2011 instructing consumers, "Don't buy this jacket."
This year, they're following it up with the Common Threads Initiative, described by Patagonia as "a partnership between Patagonia and our customers to reduce consumption and give our planet's vital resources a rest." Reverse psychology? Perhaps. Patagonia’s financials are looking pretty good these days, but maybe it just goes to show that you can build a strong brand and a healthy company around something bigger than a profit motive.
Some friends sent us this poster. The whole point of it is to grab it, tweet it, post it and pass it along so it goes viral before the NRA press conference.
Designed by Carl Loeb and Gerald Lewis.
It is time for those of us who want to live in communities rooted in peace and compassion to take powerful action to create those communities, to create that world.
It is time for us to take a stand – not AGAINST weapons and fear-mongering and environmental hazard and political and corporate abuse – but take a powerful stand FOR the world we want.
It is time for the most powerful voices not to be those of tribalism and scarcity, but the powerful voice of standing for what our humanity makes possible.
The dreaded Fiscal Cliff is staring us down at the end of this month. And once again, President Obama has urged American citizens to contact Congressional leaders and urge them to reach a resolution.
This sort of thing happened in July 2011 with the debt-ceiling debacle. President Obama held a presser to specifically ask Americans to call and email members of Congress. The day after Obama's plea, the Capitol's switchboard was overwhelmed with 40,000 calls per hour and email traffic swamped congressional servers to a near halt. So we created the first-ever U.S. Congressional Twitter Directory.
Guess what, folks?
We've updated the entire directory to reflect Congressional officials who decided to join the Twitter party. The result is the most bad-ass U.S. Congressional Twitter Directory every created.
Hey, planet huggers, we hope you'll tune in to watch 24 Hours of Reality: The Dirty Weather Report, a live online broadcast, from around the world. The stream goes live November 14 at 8 p.m. EST and keeps going until November 15 at 7 p.m. EST. You can watch it live here or at http://climaterealityproject.org or on http://www.ustream.tv/climatereality. If you have a blog you can embed the stream just like we did here. You can find the embed code and other important ways to help promote the event with your own social media following right here: http://climaterealityproject.org/promote-24hours/