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The authors of our blog are friends, collaborators and change-making leaders in their respective fields.




Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.


The First Cannes Lion for Not Advertising At All

We love awards in advertising and awards motivate agency behavior and recommendations. Perhaps it is time for Cannes to have a new award. An award for the most accurate, careful and ethical use of advertising. Not PSA’s, but an award for consumer brands that have decided to take into consideration all the potential effects of their marketing and have built a plan that carefully avoids abusing the power of advertising. This would need to be the pinnacle of achievement. So what is nicer than titanium? Unobtainium? Kryptonite? Crystal? I sort of like that. Crystal clear. No blemishes. And here is what I’d like to see entered next year.

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Why Are Our Cars So Dumb?

My wife has a very nice car. The kind of car that has simulated walnut dash panels and leather seats. The kind of car with a carefully engineered driving experience. The kind of car that has a meticulously crafted brand that says something about who she is. The kind of car that uses tremendous amounts processing power to deliver hands-free dialing GPS maps and the ability to warn her when the tire pressure gets low. Yet she seems completely oblivious and immune to it all as she ignores the experience of driving, only attempting to end it all as quickly as possible so she can get herself home and on her personal computer.

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Our Economic Choice: Inherit the Future or Design It

Sometimes you might find yourself completely out of your element and there is no escape. All you can do to get through it is to learn as fast as you can and keep quiet until you get up to speed.

Last week, I got to spend some time at the Aspen Institute and participate in a program dedicated to re-envisioning financial design. It was my first time at the Institute, and I highly recommend the experience to everybody who has the opportunity to do so. The grounds and architecture alone are reason enough to be there and the surroundings seem to propel your thinking forward and beyond your old comfort zones.

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Renegade Lunch Lady

The first show from our new location at the FearLess Cottage and what a way to kick it off. Ann Cooper is our courage in the public school kitchen. She refuses to play politics or keep her mouth shut about the state of food in this country and in our schools. And she should know something about it. To date she is the only person who has actually successfully reinvented the school lunch program. First in Berkley and now in Boulder. Watch in horror as I stick my foot in my mouth and repeatedly refer to The Susan G. Komen Foundation as the Susan B. Anthony Foundation. You know, all those runs and pink ribbons for women's suffrage. Apologies to all. But I have to say, it's a pretty funny screw up.

By Alex Bogusky

Turning the Tide

At this talk at Turning the Tide I followed Dr. Weil and was fairly terrified to talk with a group of environmentalists. But I was welcomed with open arms and encouraged by many as I stepped down from the stage. Whew. I spoke about balancing global corporate power with a new-found consumer power.

By Alex Bogusky

Justin's Nut Butter

Alex Bogusky talks with Justin Gold of Justin's Nut Butter.

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Remember when plastic bottles were against the law?

I was recently having breakfast with a friend. He advises one of the soft drink companies, and was very excited about some of their new work in the area of recycling. Although it was good news and a progressive step, I had a hard time getting excited about it. Maybe one of the reasons was that I had just returned from a conference at the Golden Gate Institute, where much of the focus was on all the plastic poisoning our oceans. Basically, all the plastic we’ve created is now in our oceans.  Several speakers were focused on this problem and had images of the Great Pacific Garbage Patch. Not surprisingly, a large percentage of this patch is made up of plastic bottles and, even more troubling for sea life, the caps of these bottles. This patch, roughly the size of Texas, is dramatic but the problem is not limited to the patch. It’s closer to home on the shores of every beach in the world, no matter how remote. Perhaps most troubling, plastic has seeped into our food supply. Broken-down bits of plastic (and their poisonous compounds) exist within in every fish in the sea. Every single fish. Consequently, that same poisonous plastic is now inside us. We are essentially eating and drinking all the plastic we’ve created.

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Denver B-cycle Launch

Denver Mayor John Hickenlooper joins Alex Bogusky and Andrew Davison live at the Denver B-cycle launch. Also, Michael Kritzer and Neil Riddell´╗┐ discuss the industrial design of the system. Rob Schuham shares his perspective on the program from an experiential marketing point-of-view.

Truth in Advertising

We shoot the shit with CP+B creative directors Tony Calcao and Mark Moll and our very special guest, Karen Kaiser, Advertising Director for Domino's. The first client to visit us on FearLess and she steps up and tells it like it is. Truth in advertising is not for wimps.

By Alex Bogusky


My guests are the world's first advertising agency monk, Greg Burdulis and personal trainer to Boulder's fittest athletes, Jed Glass. If you need balance in your life then you need to hook up with these guys. Greg has blown many a mind in Boulder and Jed takes training to a spiritual level. I get happy just watching this one.

By Alex Bogusky