There is something so striking about art moving into a new environment. Out of the gallery and into the commons. To nurture us and the sea. In ten thousand years I'd love to be around to hear the explanations that future archaeologists provide for this one.

Artist: Jason deCaires Taylor

The GMO rap is probably not going to be seen at the Grammys this year. And MC Adams might not have captured the freshest beat but he did somehow capture a lot of the GMO story in a short little package. It will take all types of delivery for people to decide to get educated on this issue so I'm a fan of the approach.

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Alex Bogusky welcomes Patagonia CEO Casey Sheahan and his lovely wife Tara to the FearLess Cottage. We learn how Patagonia goes about their mission to "build the best product, cause no unnecessary harm, and to use business to inspire and implement solutions to the environmental crisis."

It's fascinating how social responsibility and radical transparency (see The Footprint Chronicles) have become key parts of Patagonia's business success. Their consumers are engaged with the brand, and corporations like Walmart are following their lead.

(Please excuse the audio in the first two minutes; it gets better!)

Additional Links: 1% for the Planet | @patagonia

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The Unhealthy Truth
One Mother's Shocking Investigation into the Dangers of America's Food Supply-- and What Every Family Can Do to Protect Itself

Robyn O’Brien is not the most likely candidate for an anti-establishment crusade. A Houston native from a conservative family, this MBA and married mother of four was not someone who gave much thought to misguided government agencies and chemicals in our food--until the day her youngest daughter had a violent allergic reaction to eggs, and everything changed. The Unhealthy Truth is both the story of how one brave woman chose to take on the system and a call to action that shows how each of us can do our part and keep our own families safe.

O’Brien turns to accredited research conducted in Europe that confirms the toxicity of America’s food supply, and traces the relationship between Big Food and Big Money that has ensured that the United States is one of the only developed countries in the world to allow hidden toxins in our food--toxins that can be blamed for the alarming recent increases in allergies, ADHD, cancer, and asthma among our children. Featuring recipes and an action plan for weaning your family off dangerous chemicals one step at a time, The Unhealthy Truth is a must-read for every parent--and for every concerned citizen--in America today.

Watch our FearLess Revolution show with author Robyn O'Brien >

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Something New Under the Sun
An Environmental History of the Twentieth-Century World
 

What FearLess has to say about it:

This book was introduced through my sons reading list at school. And although it might seem like more of the same, what makes this a stand out is it's historic approach. Think of it as a complete history of power on earth. Where did we get it? How did we store it? If you want to understand why it's so challenging to get off of petroleum then this is the read. The history of our search for more abundant power sources is essentially the history of humanity's struggle. You'll come away from this book with a deeper understanding of the crisis and the opportunity.

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Alex Bogusky welcomes director/producer Suzan Beraza and actor Jeb Berrier to the Cottage to talk about their new documentary film, Bag It! It's hard to deny the fact that plastic has invaded every nook and cranny of our collective lives. But in educating ourselves and being more conscientiousness, there is hope.

More FearLess Revolution

GoodGuide		Marketing to Kids		Electric Vehicles

Ecological Intelligence
How Knowing the Hidden Impacts of What We Buy Can Change Everything

What FearLess has to say about it:

Daniel Goleman wrote EMOTIONAL INTELLIGENCE a long time ago. A book that truly changed more than one life around here. He also was a founder of the dialogs between the Dalai Lama and western scientists and that work has led to a completely new understanding of brain plasticity. To say we are fans would be a vast understatement. In fact in our minds, the title of this book could just as easily be 'The New Consumer Revolution.' In truth we don't love the title ECOLOGICAL INTELLIGENCE because it gives the book a green tint it really doesn't need and in actuality the content should and does transcend the notion of "do the right thing." It is far more powerful than that and offers a road map to a sustainable future powered by INTELLIGENT consumers. But we understand that FILL IN THE BLANK INTELLIGENCE is Mr. Goleman's brand and he doesn't stray too far from it.

As we read ECOLOGICAL INTELLIGENCE here at the cottage, the experience was very much like reading your own thoughts. The only difference being Mr. Goleman was thinking those thoughts years before we were. We're beyond excited to have this book on our reading list. The contents and ideas apply to every human being on earth. So we're pretty sure you'll get something out of it. Especially if you work in technology, marketing or retail. What we like to do is use the space for comments as a forum for discussion on this title. We look forward to reading your thoughts.

- The gang at FearLess

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Alex’s dad designed this logo and the client hates it! Ok, that may be an exaggeration. But with your help, they'd like to do something more positive.

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Daniel Epstein and Tyler Hartung, founders of the Unreasonable Institute, discuss the progressive business ventures being incubated and accelerated at the Institute.

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
-George Bernard Shaw, Maxims for Revolutionists

When I first wrote this, it was to paraphrase and capture the most often asked questions I recieve from college graduates. Gawker ran it with a headline to the effect of, "Advertising douche bag interviews himself." Gotta love those guys. Lately, I find myself forced to take my own advice as I enter a second career and once again define my own personal success. So perhaps Gawker was just seeing into the future. Because I'm definitely having this conversation with myself. Damn. This shit is hard! Below is the post as it ran a year ago:

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