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The authors of our blog are friends, collaborators and change-making leaders in their respective fields.




Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.


Reverse Course for Mortgages

Tell me if this sounds like an ethical way to conduct business.

You work for a bank and you create a lending product that specifically targets homeowners at least 62 years of age. You call this product a reverse mortgage. You pitch the product as a way for senior citizens to get cash without having to sell the home they love. In fact, the borrower doesn’t even repay the bank in cash. And the borrower doesn’t even need an income. Just close on the loan, take the cash, and stay in your house.

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Creativity Needs Your Help


This week, over 150 teams are competing in a Social Media Week related initiative to support creativity in education. Our mission is to brainstorm ideas that preserve, champion, and foster creative education. Some well known folks are judging those ideas, and partners have signed on to pilot test the cream of the crop. It isn't perfect - but it's a start - no one doesn't care about education, but we're rarely called into action or given a way to participate.

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Txtng & Drivng... It Can Wait

This short documentary produced by AT&T is not easy to watch... which is exactly why you must watch it.

Stop texting and driving. Make your friends stop. Blare the horn at other drivers who are doing it. Share this video. Because doing so could save somebody's life.

A Spoonful of Abstinence 

If there’s one thing that most everyone can agree on, it’s that what we consume has a direct influence on who we are. From the air we breathe to the things we read, and what we hear to what we swallow, ultimately, our consumption defines us. We are what we consume.

As a boy growing up in Florida, I chewed sugar cane, kept my pockets full of Bazooka Joe and drank soda. A lot of soda. I’ve been blessed with a really high metabolism, and have never carried a lot of extra weight, but my teeth have suffered greatly from all of the sugar I consumed. Until about 2000, I was a regular soda drinker. At lunch, a Coke. At dinner, a Coke. At night in front of the TV, a Coke. And this wasn’t all that freakish. If anything, I didn’t drink that much as most other people I knew. But the fact that I was constantly at the dentist baffled me. I couldn’t put two and two together. That is, until one day a dentist told me that soda was like ‘liquid candy.’ Candy. Root canals. Ok, now I get it.

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The Enlightened Society will Value Stewardship over Ownership and Leadership over Power

Dear Mr. President: 

As we progress as a culture many changes will take place; things may get worse before they get better, but only in the shadows of a new world rising. As people, we make choices every day. Sometimes we think about how our choices affect the world and sometimes we don’t, but they always do.

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Rethinking Capitalism

Michael E. Porter, Harvard University professor, explains why business leaders must focus on shared value -- creating products and services that benefit not only the company but also society.

As Porter and Mark Kramer write in the Harvard Business Review:

Capitalism is an unparalleled vehicle for meeting human needs, improving efficiency, creating jobs, and building wealth. But a narrow conception of capitalism has prevented business from harnessing its full potential to meet society’s broader challenges. The opportunities have been there all along but have been overlooked. Businesses acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues we face. The moment for a new conception of capitalism is now; society’s needs are large and growing, while customers, employees, and a new generation of young people are asking business to step up.


Introducing COMMON

Watch as Alex Bogusky, Rob Schuham and John Bielenberg present COMMON, and follow along with the deck below (Download PDF).


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We’re confident that benefiting people, communities, society, the environment and future generations is the new advantage in business. We’re launching the COMMON brand in support of this transition from competitive advantage to collaborative advantage.

COMMON is one part community; one part business prototyper; and one part collaborative brand. A living network of creative people rapidly prototyping dozens or hundreds of progressive businesses designed to solve social problems. Connected to a brand that’s community designed, community owned, and community directed.

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The COMMON Denominator

COMMON, the utterly ambitious concept from FearLess, was unveiled last Thursday night. If you tried to comprehend the totality of COMMON in one sitting, you’d look like a snake digesting a pig. (Trust me, I watched the live stream before heading up to bed and my mind was in no mood to rest.)

I downloaded the deck over the weekend to spend more time with the slides at my own pace. And I couldn’t get past the ninth slide: a simple image of a piece of paper that read, “What would you try if you had no fear?”

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Decompartmentalizing Our Values

After spending this past Thursday at the FearLess Cottage in Boulder documenting the launch of COMMON I awoke Friday with one word in mind – decompartmentalize.

So many people I know feel like they must rob Peter to pay Paul if they are to make a difference in this world, that they must compromise their values now in order to be in a position to donate to their values later. I fit into this category as well. And despite working for many cause organizations over the years I feel like a net supporter not a net innovator on social issues, a service provider not a social entrepreneur. I believe in the causes my firm gets paid to amplify but I see problems that I want to address outside of those contracts. So does my business partner. Perhaps you do as well.

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Thinking Wrong

FearLess founders Alex Bogusky and Rob Schuham give a sneak peak of our next endeavor with collaborator John Bielenberg of design initiative Project M.

Update: Join the COMMON Community.


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