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Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.

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Truth Spill In The Soda Aisle

 

Statistics compiled by the Center for Science in the Public Interest

Five Hot Facts 

A List Of Companies Funding The Campaign AGAINST Your Right To Know

GM food labeling is required in more than 40 countries, including all of the members of the European union, Australia, New Zealand, Japan, Korea, Brazil, and China. But not in the US. Maybe it's because people don't care. No. It's not that. A recent poll of California voters shows 69 percent of state voters want mandatory labeling of GM foods. So why have the following companies all funded a campaign to defeat Prop. 37 which would label all GM foods? Perhaps they like putting "ALL NATURAL" on their labels even when the product contains genetically modified ingredients. Prop. 37 would stop that, too.

But here is the weird part. There are a lot of organic brands that live inside these conglomerates. They probably need to know that you aren't happy so we included their twitter adresses. I doubt they are very happy being on the wrong side of this issue either. 

On one side of the right to know labeling debate: Seventy percent of the citizens of California, California Right to Know campaignOrganic Trade Association and 40 other governments around the globe.

On the other side: The biotech industry, led by Monsanto and the food companies listed below via Sustainable Food News 

Coca-Cola @cocacola contributed $500,000. It owns:

  • Honest Tea @honesttea
  • Odwalla @odwalla

General Mills @generalmills contributed $500,000. It owns:

PepsiCo Inc. @pepsi contributed $500,000. It owns:

  • Tostitos @tostitos
  • Tropicana @tropicana

ConAgra Foods @conagra contributed $500,000. It owns:

  • Hunt's organic tomato products
  • Orville Redenbacher @orvilleredenbacher
  • Alexia 

The J.M. Smucker Company contributed $367,604. It owns: 

Dean Foods contributed $66,143. It owns:

  • WhiteWave Foods 
  • Horizon Organic milk @horizon_organic
  • Silk soy milk @lovemysilk

Bimbo Bakeries USA contributed $320,517. It owns:

  • EarthGrains '100% Natural' breads

Hershey Company contributed $102,906. It owns:

Kellogg Company contributed $82,299. It owns:

  • Kashi organic
  • Kellogg-branded organic cereals 
  • Keebler-branded organic foods

Campbell Soup contributed $65,114. It owns:

  • Swanson Organic broth
  • Campbell's Organic
  • V8 Organic
  • Prego Organic
  • Pace Organic
  • Bolthouse Farms 

Dole Packaged Foods Co. contributed $45,580.

  • It is the world's leading producer of organic bananas.

McCormick & Company, Inc. contributed $64,645. It owns:

  • McCormick certified organic spices

Hormel Foods Corp. contributed $94,381. It owns:

  • Natural Choice brand of '100% Natural' meats

Del Monte Foods Company contributed: $175,574. It owns:

  • Del Monte organic pickles line
  • Del Monte organic canned tomatoes line

Do We Matter?

“What we do matters!” a friend said to me in a tone that was half exclamation and half wish. “Stop kidding yourself,” I said. “You will never accomplish anything in life.”

Recently, we’ve been talking a lot about whether “we” matter or not. Does a single individual matter in the grand scheme of things? If you're normal, I suspect you change your mind on the subject of mattering depending on the day and how life is treating you.  Most of us seem to believe we matter to our family and to our closest friends, and that the things we do can have a profound effect on their lives. But whether we matter beyond that sphere is a hard question to answer. Even the greatest people come and go and the world barely skips a beat. When my grandfather died, part of me kept expecting something more from the world. Some sort of sign that the universe noticed. But the sun shines on just as brightly. So if there is a sign that we matter it has to be found in our living, waking moments. 

Some of us wish we mattered but worry that we don’t. But just as many seem to be hoping that we don’t matter and worrying that we might. A lot of these people are in advertising. 

My good friend Dave Schiff was one of these people. He would work on and sell anything because he was comforted by the fact the world was too big and too fucked up for him to ever matter. What he did was of no consequence so he was free to do anything. He held onto that belief like a spiritual life preserver.

Then one day he and some friends had an idea for an agency that would exist solely to support American manufacturing. Not an earth-shattering idea, but based on trying to change things for the better. They weren’t sure how an agency could actually help but it just felt right. Right enough to leap off a cliff and plunge into the uncertain future of the small agency owner. The agency would set out to build advertising like any other but also build community around a new vision for a sexy, cool and inclusive buy American movement. “This is the greatest job I’ve ever had,” Dave was soon heard to say. More and more brilliant people in and out of advertising began to show up to help. Dave said it felt good to be part of something that it seemed like everybody loved.

Then it happened. Somebody didn’t like it. They said it was a fool's errand. US Manufacturing was gone and would never come back. And furthermore Dave was disingenuous in his work. He was only trying to pretend to be part of a movement he had no business or expertise to be in. And this person didn’t just say these things, she wrote these things after interviewing Dave for a story.

And suddenly the question loomed large again. Maybe she was right and Dave didn’t matter. Maybe we were powerless and couldn’t possibly change anything. It’s so easy for us to give into these ideas. Just a little nudge can send the most firmly planted feet scrambling to find level ground again.

“What we do matters!” Dave said. We had just gotten off the phone with a client that had planned to offshore production and after conversations with Made had decided instead to manufacture here. The client was buying an old Walmart to turn into a factory - factory that would be filled with high-tech manufacturing jobs. Dave was feeling good. But I could see a new unease growing, too. If what we do really does matter, then what happens?

Maybe we choose to believe we don’t matter because to come to the understanding that we’re actually in the game may be the most terrifying realization of all.

Wellness Wednesday: Wake up early tomorrow and set the tone for your day by eating breakfast

Do you want to have a day when you feel energetic, joyful, creative, productive, be in a good mood and avoid weight gain? Most people will say yes to all. Skipping breakfast will cause the opposite results. As my good friend says: skipping breakfast is not negotiable. 

I will summarize the reasons why you should wake up a little earlier and feed your body.

In order to have optimum levels of energy throughout the day, you may want to start understanding what controls energy in your body. One of the main energy “managers” of your body is a hormone called cortisol, the stress hormone produced by your adrenal glands. When you skip breakfast, the cortisol level is elevated because your body senses that you are in starvation mode. 

Click to read more ...

Sit in Sadness

Today is a very sad day for Colorado and our country. The recent shooting will have the media rushing to place blame and punish the guilty. We will all debate and disagree on the reasons why tragedies like this keep happening. But I worry that we won't soon find a solution to this difficult problem, because this insidious violence has somehow infected all of us.

I'm not suggesting most of us are physically violent. We are not. For most of us our violence lives in how we accept violence in our society, in our media, in our games, in our foreign policy, in bullying at schools, in our caustic remarks online and more.  

Each of us has our own list. 

If we are going to fix this we will have to fix it from the inside out. From inside each of us to the outside of all of us. Today I'm not going to think about who is to blame. I'm not going to try to rush past the emotion into solutions. I'm just going to sit in the sadness. I'll pray for the victims and their families and the lost soul that caused so much pain and so much sadness. 

Something is very wrong. And it isn't something wrong with "other" people or "crazy" people. It's our society and as a contributing member of that society I have to look inside and somehow make a change. Starting today. 

 

Wellness Wednesday: Gift Yourself Greatness

While sitting here on a beautiful evening in Boulder, CO, eating fresh greens that a friend has grown herself, sweet potatoes and organic chicken I am feeling very inspired and grateful. 

Looking around to appreciate beauty is a choice, eating the best foods for my body is a choice and having a life with purpose is a choice. It does not just happen. I choose great, I choose to live my best every day because all we have is this moment, in this body. So what you choose to do now and how you take care of your sacred body will determine the outcome in your life. 

Click to read more ...

The World's Most Beautiful Electric Bike

The Faraday Porteur is the ultimate electric propelled utility bicycle - the first electric bicycle built by, and for, cyclists.  Dubbed "the ultimate modern utility bicycle" by the Oregon Manifest bicycle design competition, the Faraday Porteur is an elegant, powerful electric bicycle - a high-quality city bike that is comfortable and effortless to ride – with or without the electric motor.

The Faraday bike company is looking for funding and taking pre-orders on Kickstarter. They're Kickstarter page is one of the most elegant and informative I've ever seen as well. Check it out. http://www.kickstarter.com/projects/faradaybikes/faraday-porteur

Meatless Monday: Zucchini Cakes

 

Today's Meatless post is from Tina at http://www.justputzing.com

Ingredients:
1 large zucchini, grated
1 large egg
1 cup panko bread crumbs
Salt/pepper to taste
1 tbsp Adobo spices
1/2 cup Parmesan cheese, grated

 

Click to read more ...

Give Carbon Pollution The Finger!

The amount of carbon pollution in our atmosphere keeps rising. We can see the impacts of climate change — from extreme weather to deepening droughts — right before our eyes.

But here’s the good news: There's a simple action that you can do about it right now. You can support the first limit on carbon pollution in the U.S.

Push button. Save planet.

www.ClimateReality.com/PushButton

 

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