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The authors of our blog are friends, collaborators and change-making leaders in their respective fields.




Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.


Are Digital Classrooms Helping or Hurting?

Last month, my roommate eagerly asked me to look over a presentation he had just completed on his computer. After a first glance, I realized what I thought to be some sort of grid was actually a cluster of words and pictures. Clicks of the mouse triggered a zoom, twist or rotation, each prompting a navigation to a new part of the screen. While enamored by the presentation's creative functionality, he explained how it would serve as his personal introduction to the students he would be teaching for the next six months at one of our Michigan-area schools. Needless to say, it was a nice departure from the typical PowerPoint, albeit much more capable of inducing motion sickness.

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Meatless Monday: Mediterranean Chickpea Patties

Our inaugural recipe comes from Ana Bogusky.  With only 225 calories per serving, these Mediterranean chickpea patties are the perfect way to ring in summer.

Yield: Makes 4 servings (serving size: 2 patties plus 2 cups salad)

Course: Main Dishes

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Charging Ahead with All-Electric Cars

Over the past year, the term “range anxiety” has burrowed its way into the electric vehicle lexicon. But another may soon join it: “gas anxiety.”

“Gas anxiety is the fear of a plug-in hybrid turning on the gas engine,” says Michael Rowand, director of technology development for Duke Energy, “No matter what, I will find a way to charge the car before it switches over to gasoline.” Rowand is currently driving the Chevy Volt as part of a pilot project Duke is conducting with General Motors, charging stations manufacturers and various city partners.

Many believe that all-electric cars will require a larger public infrastructure than plug-in hybrid electric vehicles (PHEV), which run on battery power for a number of miles until the gas engine kicks in. Some studies have analyzed charging behavior, but no one knows for certain how this technology will be used until real on-the-ground numbers accumulate.

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America Has Subsidized Itself Sick


Several years ago I had a meeting with Dr. Caldwell Esselstyn author of Prevent and Reverse Heart Disease.

Dr. Esselstyn was the first person I had ever heard indict our federal government for their imbalanced subsidization of animal protein. It's clear that Dr. Esselstyn has a strong bias towards plant-based eating as a means of preventing and reversing heart disease. In fact, he wrote the book. My own father-in-law is healthy living proof of Dr. Esselstyn's claims. So I have a bias built on gratitude.

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Hope and Hypocrisy Under the Golden Arches

As advocates for deep change know, big success is often preceded by small incremental changes that may go unnoticed by the general public.  It seems the effort to stop fast food companies from hawking toys to kids is gaining ground.

I was watching Friday Night Lights recently (a great show if I don’t fret about the product placement) and blithely forwarding through the commercials when an ad for McDonald’s Happy Meals stopped me cold.  There were no toys.  Intrigued, I rewound and watched in real time:

We see a multi-racial bunch of totally cute kids with Happy Meal boxes—but they’re empty.  A child’s voice chirps, “There’s something inside a McDonald’s Happy Meal. It’s called hope….”  The kids keep looking for hope in the boxes, but—it’s invisible!  Then there’s the tag line, “Happy Meals, the simple joy of helping.”

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An Open Letter to Humira

Dear Humira:

My name is Gino Bona.  You don't know me, but you've played a prominent role in my life over the past five years.  That's why I'm writing to you.

My wife, Stephanie, was diagnosed with psoriatic arthritis twelve years ago (I wrote all about it on FearLess).  The autoimmune disease caused joint inflammation, tendonitis, swelling, and her nails to pit.  My then-26-year-old wife suddenly felt like she was living in a 76-year-old woman's body.

After languishing several years on Vioxx and Plaquenil, Stephanie's rheumatologist prescribed her Humira in 2006.  That's how you and Stephanie met.

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Meatless Mondays

People are funny. We tend to label each other with overly-simplified titles in order to categorize the ways that we think about each other.

"He's a teacher."

"She's Italian."

"He's a runner."

"She's conservative."

"He's a vegetarian."

But when it comes to actually getting to know a person, these titles become much less valuable. Each of us are much more complicated than these generalizations would suggest. In fact, these labels can often be misleading to the point of being destructive to our relationships with each other. And maybe even to our relationships with what we consume.

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Your Food is Only as Good as Your Seeds

Alex Bogusky welcomes Shanan Olson and Rich Pecoraro from Abbondanza Organic Seeds & Produce.

How Iceland is Schooling the World

What does it mean to govern in the digital age? Iceland's revolutionary decision to crowdsource its new constitution has a few things to teach us. Rather than leave governance to opaque bureaucracy and outdated institutions, this tiny island nation, which just two years ago suffered total financial collapse, is inviting its citizens to share, comment and participate in the constitutional process via its website and Facebook page.

It's an extraordinary move, one that transforms the role of the web in governance from that of static outbound medium (look no further than the stodgy websites of most government agencies) to dynamic platform for collaboration, a kind of virtual Town Hall where everyone can exchange ideas and work toward common goals. Engaging citizens via the web isn't new—the Obama administration famously used social media to engage its supporters since the early days. But Iceland is unique in that it goes beyond engagement—even inspiring activism.

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The Earth is Sick with Climate Fever

I suppose it would come to this. Having spent the past several years talking about allergies and children’s health, it is a lens through which I often view the world. 

So as I watched a recent video about climate change, all I could think was, “The Earth is as sick as our children.”

With epic heat waves, floods, wild temperature fluctuations, volcanic reactions, and scorched and infertile grounds, it seemed to me that our planet is sick.

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