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The authors of our blog are friends, collaborators and change-making leaders in their respective fields.




Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.

We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.


24 Hours of Reality: The Dirty Weather Report.

Hey, planet huggers, we hope you'll tune in to watch 24 Hours of Reality: The Dirty Weather Report, a live online broadcast, from around the world. The stream goes live November 14 at 8 p.m. EST and keeps going until November 15 at 7 p.m. EST. You can watch it live here or at or on If you have a blog you can imbed the stream just like we did here. You can find the embed code and other important ways to help promote the event with your own social media following right here:

Making Your Community More Resilient

This has been a year filled with community disaster. Given life on planet earth, one could say that almost any year. Earthquakes and hurricanes, shootings and bombings - whether man-made or natural, from the time of the dinosaurs to today, life’s biggest occurrences are often outside our control. 

Perhaps the greatest lesson from watching communities rally after a disaster, though, is that disasters bring out the best in people. Leadership emerges from unexpected places. Civic participation dramatically increases.  Generosity and compassion blossom. Resources are mobilized that hadn’t been considered resources during more “normal” times. 

All these components of resilience are rooted in one function: people getting to know each other as people, connecting and being open to the simple humanity in each other. 

Which means that the most direct road to “Disaster Preparedness” may just be that we begin building those relationships right now - wherever we live and work.  Imagine what it makes possible if we can strengthen our communities, disaster or no, without any need for federal grants or county commissions. Imagine what it makes possible if all we need to do is reach out to each other.

Small business owners know the power of focusing on their local community.  But do we think about that community as the neighbors two streets over?  Imagine what it might feel like if a disaster strikes - imagine how you will want to know each of those families, to make sure your business can do everything possible to be sure they are ok. Imagine how your heart would be opened up to whatever pain they might be feeling, because you would likely be feeling it, too. Imagine how much they will care about your business, wanting it to succeed in the face of whatever that disaster might be.

Now remove the disaster from the picture, and imagine how great it would feel to come to work every day, knowing your neighbors that well. (And yes, imagine how great it will be for business!)

The same holds true whether you are a hospital CEO or a stay-at-home parent.

It can start with something as simple as committing to get to know the family on either side of your house, the family across the street. It could mean bringing them each a little something at holiday time, recognizing that they, too, just want life to be enjoyable.  Or it might mean growing a patch of flowers in your front yard, posting a little sign that asks people to please pick a flower to take with them as they pass. Or maybe just knocking on your neighbor’s door to say hello - and giving them your phone number, in case of emergency.

It could mean that your small business works with other small businesses in the area to host a block party for the neighborhood, where you just get to know each other as people, not prospects. It could mean your hospital opens its conference rooms for neighborhood watch meetings - and participates as just another neighbor.

We don’t have to wait until disaster strikes to come together. Each of us has the power, right now, to reach out and get to know the people who make up our communities.

When disaster strikes, you will be ready to work as one family, from a place of strength and caring and a desire for everyone to be ok.

And until then, you will have created that spirit of community as your reality, right here and now.

-Hildy Gottlieb

Bringing the Family Together at the Table

There's nothing scarier to a mom than a sick baby. I know this. And Robyn O'Brien know this, too. If you have not read her book, The Unhealthy Truth, you should. If you haven't watched her TEDx talk, you should. And if you still want more, watch the FearLessQA interview with Alex. Robyn shares her very terrifying story of an unexpected allergic reaction that her youngest child had one morning, and then her long journey into studying and researching the links between allergies and foods (and non-foods, as well). This led her to start and spearheaded her efforts to teach parents how to feed their children better. Robyn is a role model and hero for parents everywhere.

And as parents, so many of us value our time with our families as precious. We know how important it is to gather often at the table. It's where we come together. And it's where problems are solved and ideas are generated and jokes are told and games are played and memories are created. Robyn and Edie Ure, Curator of Made Collection, have assembled a collection of amazing items, all made in America, to make your table experiences even more enjoyable. On sale only for a week. Here:

By Ana Bogusky

Prop 37. Which List Is More You?

When it's time to pick sides it seems smart to go with people and companies who already have a reputation for doing the right thing. Seems pretty simple when you look who is on each side of this debate. I know which list is more me. Even if the other side has 40 million dollars worth of misinformation on TV. 

GMOs are 85% Funny On Funny or Die

Check out our 85% funny commercial to get GMOs labeled on Funny or Die. I want to thank Director/Producer Stephanie Soechtig of Atlas Films for letting me And Ronny Northrop work with her on this series. We had one more that we wanted to do that would have been AWESOME, but we ran out of time and money. I'd say "next time" but I hope the people of Califonia win Prop37 and the right to know what's in their food and there is no "next time." GMOs are not an easy thing to make entertaining so I'm sort of proud that we're 85% funny. I'd say that's probably a bit generous. 

Foreign Companies Bankrolling Campaign Against GMO Labeling


Of the top ten donors to No on 37:

  • Four are subsidiaries of foreign companies (BASF, Bayer, Syngenta, Nestle).
  • Nine are out-of-state companies. Only one – Nestle USA – is based in California, but it is a subsidiary of Nestle S.A., which is based in Switzerland.
  • Three are subsidiaries of foreign pesticide companies (BASF, Bayer, Syngenta) that are not allowed to grow genetically engineered crops in their own countries for health and environmental reasons. 
  • Six are pesticide companies not based in California, which together have given $20 million to oppose Californians right to know about genetically engineered food.

“Foreign and non-California companies are trying to buy this election, and keep California mothers and fathers from finding out what’s really in their children’s food,” said Stacy Malkan, media director for Yes on Proposition 37 California Right to Know campaign.
“It’s especially stunning that the opposition is being bankrolled to such a large extent by foreign pesticide companies that are using California families as guinea pigs for their genetically engineered crops that are shunned back at home,” Malkan said.
Switzerland has banned the growing of genetically engineered crops since 2005.  Germany severely restricts genetically engineered crops in Germany, and none are being planted there in 2012. The Swiss company Syngenta, along with German-based BASF and Bayer, have spent $2 million each to oppose Prop 37.
“These foreign companies are subverting our elections with a massive propaganda cocktail of lies and deception,” Malkan said.
On Friday, Oct. 19, food and consumer products companies contributed an additional $5.2 million to the No on 37 campaign.  Of the 35 contributors, only two are based in California, Nestle (a subsidiary of Swiss-based Nestle S.A.) and Clorox.
“The vote on Proposition 37 will come down to a question of whom should we trust. Should we trust the world’s largest pesticide and junk food companies to make the choices about what’s in our food, or do we want to make those decisions ourselves?”
Thus far, the opponents of Proposition 37 have raised a total of $40.7 million. The Yes on 37 California Right to Know campaign has raised $5.3 million, largely from natural and organic food companies, and from more than 10,000 individual donors.
The Yes on 37 campaign is also backed by more than 2,000 health, faith, labor and consumer groups including the American Public Health Association, California Nurses Association, California Council of Churches, United Farm Workers, California Labor Federation, Consumers Union, Public Citizen, the United Food and Commercial Workers and many more. See full list of endorsers here:

 For more information about the Yes on 37 California Right to Know campaign, see

What Is The Cap'n Hiding?

We've posted the companies that are fighting to defeat Prop37 here before. It's amusing to contrast their sweet, happy and wholesome consumer images with the political work they do. The Cap'n, Tony the Tiger and the Trix Rabbit have all been pulled into the mud. Their images tainted and brand value eroding as they become symbols of opposition to consumer rights. Remember to vote YES on 37.

Conversations With Myself by Alan Watts - Part Two

This is a 4 part series. We'll post them all but if you're in a rush here are the links. Part 1. Part 2Part 3Part 4

A Conversation With Myself By Alan Watts

This is a 4 part series. We'll post them all but if you're in a rush here are the links. Part 2. Part 3. Part 4

Alan Watts Asks, What Are You Chasing?

It's the hump day of Alan Watts week and he has a reminder to make your life's music this week. 

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