When it's time to pick sides it seems smart to go with people and companies who already have a reputation for doing the right thing. Seems pretty simple when you look who is on each side of this debate. I know which list is more me. Even if the other side has 40 million dollars worth of misinformation on TV. 

Check out our 85% funny commercial to get GMOs labeled on Funny or Die. I want to thank Director/Producer Stephanie Soechtig of Atlas Films for letting me And Ronny Northrop work with her on this series. We had one more that we wanted to do that would have been AWESOME, but we ran out of time and money. I'd say "next time" but I hope the people of Califonia win Prop37 and the right to know what's in their food and there is no "next time." GMOs are not an easy thing to make entertaining so I'm sort of proud that we're 85% funny. I'd say that's probably a bit generous. 

Of the top ten donors to No on 37:

• Four are subsidiaries of foreign companies (BASF, Bayer, Syngenta, Nestle).
• Nine are out-of-state companies. Only one – Nestle USA – is based in California, but it is a subsidiary of Nestle S.A., which is based in Switzerland.
• Three are subsidiaries of foreign pesticide companies (BASF, Bayer, Syngenta) that are not allowed to grow genetically engineered crops in their own countries for health and environmental reasons. 
• Six are pesticide companies not based in California, which together have given $20 million to oppose Californians right to know about genetically engineered food.

“Foreign and non-California companies are trying to buy this election, and keep California mothers and fathers from finding out what’s really in their children’s food,” said Stacy Malkan, media director for Yes on Proposition 37 California Right to Know campaign.
 
“It’s especially stunning that the opposition is being bankrolled to such a large extent by foreign pesticide companies that are using California families as guinea pigs for their genetically engineered crops that are shunned back at home,” Malkan said.
 
Switzerland has banned the growing of genetically engineered crops since 2005.  Germany severely restricts genetically engineered crops in Germany, and none are being planted there in 2012. The Swiss company Syngenta, along with German-based BASF and Bayer, have spent $2 million each to oppose Prop 37.
 
“These foreign companies are subverting our elections with a massive propaganda cocktail of lies and deception,” Malkan said.
 
On Friday, Oct. 19, food and consumer products companies contributed an additional $5.2 million to the No on 37 campaign.  Of the 35 contributors, only two are based in California, Nestle (a subsidiary of Swiss-based Nestle S.A.) and Clorox.
 
“The vote on Proposition 37 will come down to a question of whom should we trust. Should we trust the world’s largest pesticide and junk food companies to make the choices about what’s in our food, or do we want to make those decisions ourselves?”
 
Thus far, the opponents of Proposition 37 have raised a total of $40.7 million. The Yes on 37 California Right to Know campaign has raised $5.3 million, largely from natural and organic food companies, and from more than 10,000 individual donors.
 
The Yes on 37 campaign is also backed by more than 2,000 health, faith, labor and consumer groups including the American Public Health Association, California Nurses Association, California Council of Churches, United Farm Workers, California Labor Federation, Consumers Union, Public Citizen, the United Food and Commercial Workers and many more. See full list of endorsers here: http://www.carighttoknow.org/endorsements

 For more information about the Yes on 37 California Right to Know campaign, see www.CaRightToKnow.org.

We've posted the companies that are fighting to defeat Prop37 here before. It's amusing to contrast their sweet, happy and wholesome consumer images with the political work they do. The Cap'n, Tony the Tiger and the Trix Rabbit have all been pulled into the mud. Their images tainted and brand value eroding as they become symbols of opposition to consumer rights. Remember to vote YES on 37. http://www.carighttoknow.org/

This is a 4 part series. We'll post them all but if you're in a rush here are the links. Part 1. Part 2. Part 3. Part 4. 

This is a 4 part series. We'll post them all but if you're in a rush here are the links. Part 2. Part 3. Part 4. 

It's the hump day of Alan Watts week and he has a reminder to make your life's music this week. 

Let's keep going with Alan Watts week. Tuesday is a good day to wake up. 

It is a glorious Monday and what better way to start than with thoughts from the beautiful brain of Alan Watts?He is one of our absolute favorite thinkers. His question is so important when you're getting started on life's journey but it's never fully answered. It might be worth asking every few years for the rest of us too. Happy Monday.

Celebrities certainly have a certain power in our culture to get people to sit up and take notice. So when I was introduced to Stephanie Soechtig from Atlas films and she told me about the plan she had to create some short film content to help out on Prop37 I offered to help out. We called it is a guest CD role and I pulled in my buddy Ronny Northrop to help with the writing too. We're excited by the results and excited to have over a hundred thousand views in a short time but this little video and others like it are battling 30 million in advertising to defeat Prop37.

Celebrity power verses the power of money.

Money that poured in from Biochemical companies like Monsanto and Big Phood companies like Coca-Cola, and Pepsi. While we see incredible examples of social media's power to galvanize people in other parts of the world it may be that in our own country elections can still be bought. When it's a fair fight between ideals the democratic nature of social media helps bring the best ideals forward. In California the massive and deceptive ad spend has trimmed a 2 to 1 lead for labeling to a very tight race. 

All we have is each other so share this and any other video about Prop37 as far and wide as you can. 

Money may buy this election but as Dr. King said, "How long? Not long. Because no lie can stand forever."

In the end, the right to know what you're eating is a social issue. Today too many people know too much and the numbers of people who know too much are climbing every day. So whatever happens in California, all Monsanto and friends can really buy is some time. How long?

Not long.