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Founded by Alex and Ana Bogusky, the FearLess Revolution explores a new, more meaningful relationship between people, brands and culture.
We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.
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A couple months ago, Alex Bogusky spoke at the first ever Sustainable Squeeze Pack Summit. In this clip, Alex talks about transparency as a business strategy.
Watch the full talk below.
Alex speaks about his shift away from the world of advertising; finding sustainable answers to our packaging predicament; and balancing global corporate power with a new-found consumer power.
The 2010 Sustainable Squeeze Pack Summit was hosted by Justin's Nut Butter founder Justin Gold and filmed at Boulder Digital Works in Boulder, CO.
Sunday, December 5, 2010 at 10:30PM | 4 Comments Alex Bogusky | in Business, Consumer Power, Marketing, Speaking, Sustainability, Video 
Reader Comments (4)
It's shocking that we still need to point out the importance of transparency to business leaders.
Are there really people who still think advertising can solve modern business problems? It's common sense: companies need to be good, and they need to sell products and services that are good.
Advertisers are adaptive and creative, so we are the ones asserting change. But I really hope this shift away from advertising is just reactionary and temporary.
Because imagine, in a world of companies that consumers felt like they could trust, how awesome advertising could be. How creative it could be. How fun it could be. And how well it could work.
From where I 'm standing it looks like this is all golden unless we lose net-neutrality.
I'd love to know where you folks stand on that massive issue. I imagine transparent companies would support the efforts to keep the internet free. It doesn't take much imagination to see how the dirtiest brands would react to the opportunity to buy information supression.
I've got my fingers crossed that consumers can keep rocking the P2P information sharing we've all come to love, but I'm itching to uncross them and start typing something that'll work for our benefit.
Love this site.
Very inspiring speech. It's a pity we can't see the slides...
FYI, mentioned this post in Sustainable Business magazine article ... Managing risk, esp. reputational risk and need for transparency http://tinyurl.com/risktransparency #globalrisks